RECORD LABEL CAMPAIGnS

Getting all the marketing assets created for a release campaign can be a tedious process. Working with a designer for the cover, an animator/editor for video marketing assets all while hoping that they’re up to date on the latest algorithm & social asset dimensions that change on a monthly basis.

I can cover all your labels needs using a year long developed process of modular asset creation ensuring a high-speed turnaround without any compromise on quality for your release artwork & marketing assets.

Below is a breakdown of a typical campaign for SHUVT. Assets are from various release so you can see the focus on brand-image and consistency between assets & releases.

ARTWORK CREATION

The first step is working closely with you concepting and creating the releases central artwork. This for example includes the creation of the key visual as well as border & overlay elements with the details release.

These elements then get re-used for marketing asset creation by applying the info overlays on videos or animation the key visual as an audio-reactive YouTube/Social visualiser.

Branding assets

Artwork & info elements are then turned into static social assets such as Posts & Header banner elements to ensure the label and artist can get their pages looking release ready.

Animated marketing assets

The key to any good release is a marketing campaign to support it. Due to the modular nature of my workflow I can easily adapt the artwork, overlays & info into on-brand video assets for marketing purposes.

These can include but aren’t limited to:

These assets are delivered with the various social platform aspect ratios & lengths in mind.

OTHER ASSETS

The campaign doesn’t end there though. Micro-content between the main track previews and ads might include things such as:

Along with providing anything else you might need on request.